Crème & Crust is a bakery specializing in artisanal pastries and desserts. The goal of this project was to create a brand identity that reflects the quality, craftsmanship, and unique charm of the bakery’s products
DESCRIPTION
Brand identity design for a bakery
Crème & Crust
- Conducted market research and competitor analysis.
- Developed logo concepts and visual identity.
- Designed branded materials, including packaging, business cards, and promotional assets.
MY ROLE
OBJECTIVES
- Develop a logo and visual identity that embodies the bakery’s values and mission.
- Design branding elements for use across packaging, business cards, and marketing materials.
Conducted competitor analysis to identify market trends and positioning.
Defined the target audience to align the visual identity with customer expectations.
RESEARCH
