Sweet Freeze is a company specializing in premium frozen desserts. This project aimed to develop a distinctive brand identity that reflects the freshness, quality, and appeal of its products.
DESCRIPTION
Brand identity design for a frozen dessert company
SWEET FREEZE
- Conducted market research and competitor analysis.
- Developed logo concepts and a cohesive visual identity.
- Designed packaging, advertising materials, and social media templates.
MY ROLE
OBJECTIVES
- Create a logo and visual identity that communicates the brand’s freshness and premium quality.
- Design branding elements for packaging, marketing materials, and digital platforms.
- Analyzed market trends and competitor brands to identify opportunities.
- Defined the target audience: dessert lovers looking for unique and high-quality frozen treats.
RESEARCH
